Online reputation management experts can expect a sharp rise in the number of business firms and brand signing up for reputation management services. Breaking through the clutter of contrary opinions, online reputation management is rising in demand among small and medium size companies as well.
This trend is a healthy one for both parties in the deal: the business firm and the unit that will take care of the reputation management services. The business firms can now rely on a professional body to take care of their brand while the unit can have more projects in the pipeline.
The use of social media marketing will be the dominant online reputation management tool. As we go deeper into 2011, websites like Facebook and Twitter will be the reputation management platforms. Interaction between customers and brand representatives, sharing of ideas, promotion of offers and discounts – all these will be part of the campaign.
The social media reputation management tips would also include relying on user generated content. The users often write material that can be helpful for brand promotion. You can use the content as testimonials and publish them on your social media page. Users like to read authentic and credible posts written by similar users. This will be helpful for reputation management in the long run.