If you read the previous posts on this blog, you will come across several reasons why a brand needs reputation management. In this piece, you will find another important reason why it’s necessary for you to pick up the phone and dial for online reputation management. To understand this reason, let’s turn the clock back a little.
That was the age of mutually exclusive experiences. No two patients got together to find out that the doctor is actually a quack. No two households united on a common platform to realize that the plumber put both of them through a bitter experience. That model of service is no longer a reality.
The Internet has banished all such exclusivity. Users know about the experience of fellow users through online forums, blog posts and other platforms of discussion, including social media networks. Brands cannot keep poor customer service under wraps anymore. You have to bring in reputation management services to ensure that your users are not generating bad press about your brand.
Online reputation management teams must never ignore such humble beginnings. You can never predict why something that seems like a trifle goes viral and erupts as harmful lesions all over the brand. You have to be ready always.