There are some dangers of conducting brand building operations on Facebook. These are the dangers that reputation management teams have to protect the brand against. The most common form of brand abuse on Facebook is through comments and updates about the brand.
As an online reputation management team, you will find plenty of comments in bad taste, more often than not having no drop of truth in them. The brand might also be engaged in derogatory photo tagging. There might be images that are distorted to make your brand look bad.
While there is a limited something that reputation management teams can do in these cases, proactive methods are there for the taking. Online reputation management teams can monitor and get rid of outdated information on the profile pages. Add fresh content to the social media pages on a continuous basis.
The reputation management service units have to be careful about keeping the information interesting and eye-catching. It is also a good idea to have editorial control over the profile pages. Get rid of these comments and delete negative updates on the corporate page. That is how you can make a clean reputation drive on Facebook.