You have read often enough that reputation management services make use of websites to disseminate information. These are usually micro-sites built up by the online reputation management teams and are quite separately optimized than the brand’s website.
The reputation management service unit has a role to check if the brand’s official website is working well. Broken navigation links, heavy images and slow upload time are some of the problems that websites face. Online users know they are spoilt for choice. They will not be willing to spend too much time in the getting to check out the website.
A weak website is a cause for concern for any reputation management team. The brand’s image depends on how the website is functioning. The online reputation management team will have to check for other particulars of the website as well.
For example, they can check out the number of clicks on the web pages, as well as the geographical locations of the users. For a reputation management service unit, it becomes important to find out what kind of online users are checking out the website and which pages they are interested in.