To build up a reputation management campaign, you need to figure out if you are committed to the task. Commitment comes in the form of a decision to spend the required resources over a period of time. You have to think of the number of years that you spent in building up the reputation of your company.
For online reputation management as well, the company has to understand that nothing can be done overnight. A reputation management services has to work consistently over a period of time and only then can they come across results. The planning has to be spanned over a considerable number of months.
Brands have to commit about reputation management services. They have to take a call if the required budget or resources is available to them. It would be a waste of arsenal if the brand runs out of steam after a couple of months in reputation management. Then the negative posts and results that they had pushed out of the search engine will bounce back.
Such a condition is not desirable at all. Consumers will also find it absurd that they were flushed with information at a time and suddenly there are all kinds of bad press cropping up.