You must have read about the Anthony Weiner affair and how it has rocked his campaign to be the mayor of New York City. There is a lesson in reputation management that people have to learn here. This popular Democrat has now lost his job because of inappropriate photos that he sent to a 21-year old student in Seattle.
The affair brings to light how the top brass of organizations have to be more careful about their online reputation management. People who are in the public eye need to be doubly sure that they are not doing something that will affect them personally or professionally.
In the course of the affair, it has come to light that reputation management services could have made a difference to the plot. Brands and organizations that have heads popular among the people must behave and follow a certain code of rules.
They have to be aware that their online reputation management is not just important for them, but also for the company or institution that they are part of. Anthony Weiner’s example also points out that when you are caught in an awkward moment, the best way out is to come clean!