The most common method of online reputation management is the search suppression. Readers of this blog know that reputation management teams often flush out negative reviews from the SERs. But this method is not recommended for brands that want to build up a reputation in the long run.
The use of search suppression techniques does not guarantee a favorable brand building exercise over the Internet. You cannot keep the rankings under control for long. The moment you stop feeding content through reputation management services, the coil will spring back into its original shape. The negative posts will come back within days.
The best way to online reputation management is to keep resolving the customers’ problems even as you conduct search suppression. No reputation management service team can ignore the part where they make a genuine effort to resolve issues at the customer service department.
The reputation management team must combine forces with the customer service department of the brand and provide the consumers with a platform to share their worries. It is not just enough that you listen to their problems! You will have to swing into action and resolve the problems. That will be brand building in the true sense of the term.