One of the fundamental aims of reputation management is to monitor the activity of a brand’s users on the Internet. The monitoring can be done with online tools like Google Alerts. For social media networks, there are other websites like socialmention.com.
These websites keep the online reputation management teams aware of what is going on. This gives them the time to find out what they can do to respond to a situation. The task of monitoring has to be carried out round the clock. There is nothing like a break when it comes to reputation management services!
There are times when the reputation management team does not have the required manpower to monitor the online channels. In such cases, they can automate the monitoring process through Web 2.0 tools. It is necessary for the reputation management services to respond according to a plan.
They would not like to conduct a campaign that is not in sync with the other online reputation management work that they are doing. It is also important to keep an eye on the competition that the concerned brand has.