Social bookmarking is primarily a tool used in search engine optimization (SEO). It helps users to create bookmarks on the Internet and also share content that they like with others in the same network. Reputation management can make use of this tool by sharing positive content with more people simultaneously.
An online reputation management executive can create bookmarks to the articles and blog posts that are written for the purpose of informing brand users. Social bookmarking sites like Delicious have high traffic all through the year. When the reputation management services use these bookmarking sites to share links, it enables many users and Internet visitors to read and comment on these links.
Like any other tool, the online reputation management workers have to be careful as to how they use social bookmarking. Indiscriminate and random social bookmarks tag you as a spammer. It is always advisable that reputation management agents share web links judiciously. The bookmarks have to carefully labeled so that the users are not misled.
A short description (preferably a summary of the post) along with the bookmark is essential. The readers will check out the summary and then decide if they want to read more. Social bookmarks are essential to get quality traffic to the website you are trying to promote.