Knowledge is power. That is the dictum that reputation management services have to follow. The key to successful online reputation management is that the team must know everything about the brand that they are working for. It is common knowledge that the Internet is a vast medium.
As a result, it is impossible for a reputation management service unit to keep track of all the negative posts and reviews that are being published without the use of Web 2.0 tools. Tracking and monitoring will be the key to success and tools like Google Alerts and Yahoo! News will get you information about published content.
The online reputation management team must not be content with just monitoring. They have to be informed about rivals and competitors as well. The success or the lack of it for the reputation management team would be decided by how effectively the team is able to study and understand the domain. The same kind of methods cannot be applied by all industries and what works for one may not work for another.