The single-most damaging factor for a reputation management firm is the use of reviews by disgruntled customers and ex-employees. User reviews have a lot of impact on the buyer’s decision. The search engines will throw up results of the reviews written by the users.
The online reputation management team usually hires content writers to generate content to combat the negative results with articles and blog posts. The reputation management service team uses the same kind of keywords as the negative reviews to fight for the top SERP slots.
The task of the reputation management services becomes easier when the reviews are written by regular users. Readers understand which are written by content writers hired and paid by the reputation management firms and those that are actually contributed by common users. The job of the online reputation management firm would be to tap consumers who are satisfied with the services offered by the brand.
It is common human psychology that satisfied consumers would never publish a review online unless coaxed to do so. The reputation management service unit has to act as the catalyst in getting that content out of the satisfied consumer.