Approach and Processes in Online Reputation Management

To help you maintain and repair your online reputation, we follow certain steps. These steps utilize the best of Web 2.0 tools. We provide you with the kind of online support that you need to ward off those negative reviews, comments and writings about your brand. Let's find out how we do it for you:

Vigilance

• Track Google Alerts for email and RSS updates
• Use Technorati to post blogs that showcase positive content about your brand
• Respond to blog comments and forums that mention your brand
• Monitor brand feedback on social media platforms like Twitter and Facebook
• Integrated searches across online networks to locate posts about your brand

Response

• Make enlightened, studied responses to feedback
• Apologize for genuine errors committed
• Explain how things can be redressed
• Make allowances for customers/prospective customers to connect with your brand offline
• We steer clear of aggressive, abusive responses
• We don't humiliate or infuriate the user by questioning the legitimacy of the claim
• We avoid talking insincerely about steps that will never be taken

Management

• Get satisfied customers to talk about your brand
• Launch online campaigns to create brand awareness
• Create content to capture SERP ranks
• Take steps to mend broken bridges. We bring in consultants to advise us, if necessary
• Inform people about your business through writing, videos and interviews
• Issue press releases and PR campaigns online to increase the visibility of your brand